Tourism Fiji is rolling out a 'refreshed take' on 'happiness' brand platform a year on from the borders reopening to tourists.
Fiji, in the South Pacific, is an archipelago of more than 300 islands known for rugged landscapes, palm-lined beaches and coral reefs with clear lagoons.
Its major islands, Viti Levu and Vanua Levu, contain most of the population. Viti Levu is home to the capital, Suva, a port city with British colonial architecture.
The new brand platform, Where happiness comes naturally looks to pays homage to Fiji's local people, natural environments, rich culture and the authentic experiences.
The campaign has used the images of National Geographic photographer Matthieu Paley.
