Montenegro is a Balkan country with rugged mountains, medieval villages and a narrow strip of beaches along its Adriatic coastline.
To the north it borders Serbia, to the southeast Kosovo and Albania, to the south it is separated from Italy by the Adriatic Sea and to the west it borders Croatia and Bosnia and Herzegovina.
Located on the Balkan Peninsula, the country has been a melting pot of cultures, civilisations and religions.
The National Tourism Organisation of Montenegro has launched a new global campaign to showcase the country's natural environment.
It will focus on the relationship between nature and people and showcase the need for people to 'embrace nature as a break from the virtual world'.
The fjord like Bay of Kotor, is dotted with coastal churches and fortified towns such as Kotor and Herceg Novi.
Durmitor National Park, home to bears and wolves, has limestone peaks, glacial lakes and 1,300m-deep Tara River Canyon.
The campaign video highlights the untouched natural beauty of the country.
One&Only Portonovi
One&Only Portonovi will open Montenegro's Adriatic Riviera in Spring 2021, in Herceg Novi, known as "City of flowers".
The luxury hotelier's first property in Europe, will be located 50 minutes from Tivat Airport and one hour from Dubrovnik.
The year-round destination resort will showcase 113 luxury guestrooms, suites and villas and 10 One&Only Private Homes with views of the UNESCO World Heritage site Bay of Kotor.
At the centre of the resort is Chenot Espace, offering treatments scientifically designed to enhance guests' vitality and optimum health along with 11 pools, and access to a private beach and jetty.
One&Only Portonovi will also feature restaurants that include celebrity chef-led Sabia by Giorgio Locatelli.
Recent years have seen well-known upscale hotel brands invest in Montenegro's Adriatic coast along with many luxury five-star boutique hotels.
www.oneandonlyresorts.com/portonovi