The Great West Way is a new 125-mile touring route that joins up many of England's iconic destinations and attractions along a corridor from west London to Bristol.
A range of themed itineraries and trails, including heritage, food and drink, countryside, and film tourism will allow visitors to explore the route, with the option to travel the route by road, rail, bicycle, on foot or by boat.
Regions covered include West of London, Berkshire, the southern Cotswolds, Wiltshire, Bath and Bristol and takes in Windsor Castle, Stonehenge, the Kennet & Avon Canal and the Marlborough Downs.
The Great West Way has received funding from the UK Government's £40 million Discover England Fund, administered by VisitEngland, with VisitWiltshire leading the project.
The Rough Guide to the Great West Way
A new Rough Guide to the Great West Way enables visitors to discover the best places to explore, sleep, eat, drink, and shop along the way. Review copies are available on request.