Travel Nevada has unveiled a new brand campaign with the slogan Get a little out there.
What is seen as a call to action for the wild-at-heart campaign aims to change the perception of the state by highlighting its weird and wild attractions.
Located in the Western region of the United States, Nevada is a state of contrasts offering a rich history and diverse culture.
Known for its arid desert landscapes, casinos and vibrant nightlife, The Silver State is also home to a variety of pristine natural wonders including the Valley of Fire State Park, Lake Tahoe and Great Basin National Park and ghost towns.
Navada is celebrating its 160th anniversary during 2024, with the return of several annual events, including the World Human Powered Speed Challenge and Great Basin Astronomy Festival.