VisitPortugal has launched a YouTube video which calls for a focus on responsible and sustainable tourism in 2021.

The #CantSkipTomorrow message, delivered by a young child, is a 'call for discovering new ways of travelling bound by a collective conscience to protect what has been given to us by nature'.

The campaign stems from the global guidelines of the World Tourism Organization which indicates that the actions of travelers, once the threat of COVID-19 has eased, will allow the industry to redefine itself in an even stronger and more sustainable way.

It is also a call for a European wide effort to attract more travellers with an appreciation for 'conscious experiences'.

• https://youtu.be/iPY2zLHQL84 (UK)
• https://youtu.be/ki-tFIBJ08I (France)
• https://youtu.be/MKl7OXcTHuo (Spain), and
• https://youtu.be/j7GlFJFvM6Y (Germany).

Portugal is located on the Iberian Peninsula, bordering Spain.

Its capital is Porto is a coastal city known for its stately bridges and port wine production.

In the medieval Ribeira (riverside) district, narrow cobbled streets wind past merchants' houses and cafes. The palatial 19th-century Palácio de Bolsa, formerly a stock market, was built to impress potential European investors

Much of the nation's architecture is from the 1500s–1800s, when Portugal had a powerful maritime empire.

Its location on the Atlantic Ocean has influenced many aspects of its culture with the Algarve's beaches a major destination.

Useful links

​ www.visitportugal.com/en