Charlie Potter set up For Rangers Adventures in 2019 to offer immersive, carbon-neutral, sustainable safaris to some of Africa's most pristine wildlife destinations while also 'making a real difference on the ground'.
The company 'supports the welfare of men and women who protect our wilderness'.
As such For Rangers Adventures donates 40% of all travel-generated profit to conservation.
Charlie has also partnered with Kenya-based charity For Rangers, co-founded in 2015 by conservationist Sam Taylor.
For Rangers has raised over $2.25 million for conservation – primarily through a series of endurance events and ultra-marathons around the globe.
This has helped to fund ranger salaries, purchasing vital kit and equipment for patrols - as well as securing benefits like life and health insurance for rangers across 14 African countries.
ravel restrictions in the wake of Covid have led to a dramatic escalation in Africa's poaching problems.
Many rangers have been laid off or had their salaries slashed as park revenue is largely dependent on gate fees and tourism levies.