England's Great West Way is a new 125 mile touring route from London to Bristol.

The Way has been geared to self-guided travel, with the opportunity to mix and match modes of transport.

As such it enables visitors to travel by car, rail, boat, bike or on foot and to get off the beaten track to discover the towns and villages that make up this part of southern England.

This route is based on one of six Great Roads commissioned by King Charles II in the 17th century, to facilitate postal deliveries across England.

It can be traced back further still to the rough wagon tracks of medieval times, and before that even to old Roman roads.

Today, the route enables visitors to discover the towns and villages that make up this diverse meandering path through southern England.

The Great West Way project will promote a range of product themes reflecting the route's tourism assets, including heritage, foodand drink, countryside, film tourism and gardens.

Useful links

​ www.GreatWestWay.co.uk