AllWays Traveller Features
England’s Heritage Cities
England's eritage Cities is a partnership of 13 of the country's premiere heritage locations.
These are Bath, Canterbury, Cambridge, Chester, Carlisle, Durham, Greenwich, Lancaster, Lincoln, Oxford, Salisbury, Stratford-upon-Avon and York.
The organisation is launching a cross-marketing plan that will see the cities promoting each other to travellers for the first time.
England's Heritage Cities is a partnership of destinations brought together by common product and interests.
Its purpose is to exchange knowledge, find solutions to shared challenges, benchmark performance, raise the profile of England's heritage product and facilitate joint activity, all with the intention of maximising the potential of the cities' visitor economies.
The consortium works closely with a set of strategic partners including UK Inbound, T-stats and VisitBritain.
In recent years the group has developed projects and delivered them with investment secured from the UK GREAT Challenge Fund and the Discover England Fund.
These projects have enabled the group to forge new relationships with London and Partners, English Heritage and the Historic Houses Association.