Promote Iceland is a partnership geared to strengthening Iceland's image and reputation, attract foreign investment and tourists to the country and support the promotion of Icelandic culture abroad.

New initiatives include :

The Westfjords Way

The Westfjords or West Fjords is a large peninsula in northwestern Iceland, which is located on the Denmark Strait, facing the east coast of Greenland.

It is connected to the rest of Iceland by a 7-km-wide isthmus between Gilsfjörður and Bitrufjörður.

The Westfjords are very mountainous with the coastline indented by dozens of fjords surrounded by steep hills.

These indentations make roads very circuitous and communications by land difficult. In addition many of the roads are closed by ice and snow for several months of the year.

The cliffs at Látrabjarg comprise the longest bird cliff in the northern Atlantic Ocean and are at the westernmost point in Iceland.

The Drangajökull glacier is located in the north of the peninsula and is the fifth-largest of the country, but the only glacier of the region.

The Sky Lagoon, Kársnes Harbour, Kópavogur

The Sky Lagoon, a premium oceanfront geothermal lagoon, will open in spring 2021.

It will be located in Kársnes Harbour, Kópavogur close to Reykjavik's city centre.

www.designboom.com/architecture/sky-lagoon-iceland-geothermal-lagoon

The Vestfjarðaleiðin

The Vestfjarðaleiðin, or Westfjords Way, is a circular driving route and one of the most scenic and cultural driving routes in the world.

www.westfjords.is/en

The Diamond Circle Route

The Diamond Circle, a new touring route in North Iceland has officially opened.

The route connects some of Iceland's most spectacular sites, such as Goðafoss waterfall, Mývatn lake, Dettifoss waterfall, Ásbyrgi canyon and the town of Húsavík.

www.northiceland.is/diamondcircle

Useful links

www.islandsstofa.is/en/visit-iceland

www.islandsstofa.is/en/about